Brand Development, Packaging & Website


The Challenge

Pucket is an elasticated table game that sees players firing pucks at high speed across a custom made wooden board. Swerve was asked to create a brand identity and website for the game, which would reflect its ethical nature whilst demonstrating its fast and competitive gameplay.

The Execution

Over the last two years we have helped to establish and develop the Pucket brand, leading to a significant growth in recognition and sales. The game has featured in major publications such as The Week and Time Out. Our packaging design and development has enabled the game to be stocked by prominent retailers.

The Solution

We created a simple but effective brand to reflect the retro and action-packed nature of the game. This was transferred to all marketing materials, including product packaging and the Pucket website. We incorporated a simple purchasing process into the website to provide a seamless journey from first contact through to purchase.

Project Features

  • Brand development
  • Packaging, business card and beermat design
  • Product photography
  • Flash game event animations
  • Ecommerce website

“Swerve Concepts have worked closely with us to produce the foundation of our brand from logo design to typeface. They have built us a site with a sophisticated back-end and a simple and effective customer interface. Their advice and experience has saved us time and money.”

Ben Lewis, Head of Marketing - Pucket