Website Design & Development, Brand Development
London Grads is an initiative set up by London Workforce Development to help the students improve their job prospects. The challenge of the project was to produce an inviting website that effectively displayed short courses, relevant job listings and helpful careers advice. The presentation of this information, along with the branding, needed to appeal to the university graduate demographic.
The London Grads brand was developed to be positive, crisp, friendly and informative. This ethos was then applied to the construction of the site to give a clear, simple user experience. The core of the site was built around our custom CMS, utilising bespoke editors, for courses and for jobs & opportunities, which allowed admins to efficiently add, categorise and manage listings.
To reach out to the target audience most effectively our branding concepts and designs focused on bright colours, simple shapes and bold fonts. From an administrative perspective, we broke down all of the listing information for courses as well as jobs & opportunities so that it could be easily categorised through the CMS and navigated to by the user.
- Logo design and brand development
- Custom content management system
- Scalable information architecture
- Dual site integration with Upskill London
- Social media integration
"Swerve fully understood the brief, based on the timescales they were working to and assisted in the planning process. Those that have seen the site so far have loved the simplicity and functionality. All in all they have been professional, efficient and friendly, as well as going above and beyond to ensure that the site is working well."
Richard Rochester, Business Development Manager - London Higher