Brand Development & Website

Hard To Insure

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The Challenge

Hard To Insure is a new insurance company which specialises in providing insurance to individuals with unusual circumstances. They work with clients as diverse as ex-offenders, the elderly and home owners in difficult situations. The Swerve team was asked to develop an entire brand identity for Hard to Insure, as well as produce a complex website that was very easy to use.

The Execution

Since its launch, the website has played a key role in helping Hard To Insure generate new and targeted business leads. Using Google AdWords we were able to generate a steady stream of leads for the Hard to Insure team to follow up. In addition, our ongoing tracking and optimisation of the AdWords campaign allowed us to improve their cost-to-profit ratio.

The Solution

Swerve created a strong but flexible brand identity designed to give Hard To Insure an approachable look and feel. The website itself was built on the Swerve platform with cunning custom features to make the day-to-day running of the site as simple as possible and allowing for future expansion.

Project Features

  • Brand development
  • Custom content management system
  • Targeted Google AdWords campaign
  • Business card design & print management

“Swerve work in a compact and precise manner. Their design work is of high quality and shows a great deal of flair and imagination. They are a very professional outfit - at the same time they are very polite, friendly, patient and understanding. No question or problem is too daft or too complex.”

David Adams, Founder - Hard To Insure Limited