Pucket Promotional Video

Pucket

The Challenge

Pucket is a fast-paced elasticated table game where players fire pucks across a hand-crafted wooden board. Swerve had already created a promotional video aimed at parents and kids, but with the summer season approaching, Pucket wanted a second video aimed at the 20-30's market that could also appear on stockist websites to showcase the game in action.

The Execution

We met with Pucket to discuss how to reflect both the feel of the game and the quirkiness of the brand. A bandstand on Clapham Common was chosen for the location, and two of the most animated Pucket competitors we could find were chosen as players. One of the key features was the inclusion of a 'ringmaster' character, played by one of the Pucket Directors.

The Solution

Pucket are delighted with the fast-moving two-minute promo, which encapsulates the fun and competitive nature of the game, while showing off the workmanship and beauty of the board and pucks. The video has been a vital component of their website homepage, whilst also being featured on a number of stockists websites, including John Lewis.

Project Features

  • Video storyboard and idea generation
  • Actor casting and location scouting
  • Directing and HD filming of promo
  • Video editing
  • Colour grading and text overlays

“The Pucket summer promo is the perfect balance of looking great and clearly showing our product in action. Swerve understand our brand so once we set the brief we could just leave them to it. The video has not only ended up on our website but also on many of our stockists sites, and is a great calling card for prospective customers and press. All in all Swerve's video service has been superb from start to finish and invaluable to our business.”

Ben Lewis, Head of Marketing - Pucket