Website Redesign & Development

Kingsley Napley

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The Challenge

To ensure that visitors form an instant bond of trust with the firm. Increase the impressive ROI of the site that we built in 2012, roll out the brand refresh across Kingsley Napley’s digital assets and save the marketing team precious time by improving the efficiency of the Content Management System.

The Execution

We produced a robust responsive website that works beautifully on all devices and a custom content management system that will save the Kingsley Napley marketing team a huge amount of time. We managed the very complicated content transfer and restructure and oversaw a very smooth launch process.

The Solution

The site radiates warmth and reassurance, whilst confidently displaying the firm’s expertise. Every element of the site has been designed to speak directly to the client in a language that resonates with them. The calls to action are inviting without being over-the-top. The site continues to receive complements from people inside and outside the firm.

Project Features

  • Custom content management system
  • Responsive design with striking full-width imagery
  • Full content transfer and restructure
  • Intelligent related content functionality
  • Careers application management

“The team at Swerve just ‘gets it’ - and they’re a great team to work with! No need for long meetings or endless conference calls - they picked up very quickly what we were looking to achieve, made useful and no-nonsense recommendations and they found magical solutions to the challenges we presented them with. They project managed us very well throughout, which enabled us to conclude the project on time and to budget. We now have an effective, easy to use and reliable CMS, and a great new and client-friendly website.”

ALISON BURDICK, HEAD OF MARKETING - KINGSLEY NAPLEY