Lifestyle Photography

Jude's Ice Cream

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The Challenge

Having completed a revamp of the Jude's website, the chaps at Swerve were asked to undertake a photoshoot at the Jude's HQ in Hampshire. The goal was to capture the charm and essence of the Jude's brand through a series of pre-defined and spontaneous shoots. The photos had to work as a coherent collection that could be used across web and print.

The Execution

Swerve provided Jude's with a beautiful collection of photos that effectively embodied the character of the company. A variety of locations, people and animals were captured throughout the day in entirely natural light. During post production the photos were tweaked and retouched to add texture and depth. A subtle grain was finally applied as a homespun finishing touch.

The Solution

The first step in the project was to meet with Jude's and discuss the stylistic direction of the photography. A detailed shot list and itinerary would then be drawn up with natural light, locations and staff availability all taken into account. Once the photos had been taken, Swerve would then carry out post production and supply a selection of shots in web and print ready formats.

Project Features

  • Professional photography
  • Detailed photoshoot itinerary
  • Post production tweaks
  • Supply of web and print ready formats
  • Project management

I love the photos! They are awesome! Top notch!

Laura Pink - Jude's Ice Cream