Brand Development, Merchandise & Website
Flight Brigade
The Challenge
Flight Brigade are an upcoming alternative-rock band. They asked us to design and produce a website to showcase their music, update fans on their latest work and provide details of live gigs. The band was keen to offer an innovative mechanism for fans to buy and download their music.
The Execution
In the first year since its release the Flight Brigade website has attracted followers from around the world, with fans from locations as widespread as Singapore and Canada buying the album. The website itself has also attracted a following, having been listed within the top 10 designs on showcase websites.
The Solution
Swerve designed and produced a blog-based website, which allowed the band to continually add new, fresh content, keeping them in touch with their fans. Swerve also created an innovative music download system which allowed fans to pay what they felt was a reasonable amount.
Project Features
- Blog-based website
- Design inspired by their musical style
- Innovative music download system
- Facebook integration
“Swerve Concepts have done absolutely loads of brilliant work for us. They tailored everything together: the website, posters, music downloads, video - our whole online presence, so it's perfectly suited to our band. All the images and design have exactly the right feel to compliment our music. Whilst it's very creative and aesthetically pleasing, it's also clear and easy to use, this has been key in ensuring that fans have got what they want quickly and without confusion. We're also delighted that people can find us so quickly in Google. A fan commented the other day that the 'design and artwork are second-to-none'.”
Miriam Baines, Operations Officer & Accordionist - Flight Brigade
