Web Design & Development

Bulldog Tools

View website

The Challenge

Following our successful creation of the Clarington Forge e-commerce website, we were asked to design and build the main website for the English arm of the company, Bulldog. In addition to mirroring the American website, the site was to provide an opportunity to showcase the continually updating Bulldog product catalogue and provide an easy-to-use mechanism for finding a local stockist.

The Execution

We created a visually appealing and technically excellent site, which offered the required functionality to Bulldog and their users. In order to minimise the task of keeping the product catalogue up to date, the site was built using Python and the Django framework and integrates Bulldog’s complex product spreadsheet into the site’s content management, generating significant savings for the Bulldog team.

The Solution

Featuring eye-catching design and enhanced user interface, the new site provides a vastly improved user experience. Visitors are able to quickly and easily find relevant information, whilst Bulldog’s unique selling points (such as product quality) are communicated far more effectively. The site provides a clearer content structure and hence a strong platform for ongoing SEO campaigns undertaken by our online marketing team.

Project Features

  • Bespoke CMS
  • Custom website design and development
  • Integration with Bulldog’s product catalogue
  • Blog development
  • Google maps integration
  • Ongoing SEO and internet marketing campaigns

“The website designed and built by Swerve achieved our brief; it clearly shows our extensive range of tools and their selling points, as well as our factory and staff hard at work. The team at Swerve completely understood our requirements and translated them into a website that is both clean and easy to understand.”

Stuart Elsom - Managing Director, Rollins Bulldog