Benga Flyer Design

Beats In Abundance

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The Challenge

Beats in Abundance (BIA) is a talented DJ collective who manage popular club nights across London and the South of England. Over the last 10 years Swerve has designed over 30 flyers for BIA promoting their events. For the show featuring dubstep-superstar Benga they were after a vibrant and different flyer that would stand out from other night club promo materials.

The Execution

Using cunning Photoshop manipulation, this flyer turned out to be one of the most successful BIA designs. The imagery was scanned from charity shop books and altered, layered and blended to create a psychedelic control room. The flyers were printed on pulp stock to give an extra touch of class and helped them to stand out from the glossy artwork that dominates nightclub promotion.

The Solution

The night was a sell out and truly captured the excitement of the musical snowball which is the dubstep movement. Fans of the night remarked on the vibrancy of the flyer and how it captured the excitement of this flourishing genre of electronic music. Benga put on an amazing show and despite his inexplicably dusty records the crowd was left crying for more.

Project Features

  • Flagship A6 flyer design
  • Matt finish to compliment retro design concept
  • Custom typography
  • Photoshop image manipulation
  • Design concept roll-out across other communications

“Swerve Concepts have single-handedly built an amazing brand for our BIA club night. Their consistently unique and thoughtful designs have caused quite the stir with our punters, many of which have kept the flyers and posters as collectors items. Everyone has their favourite flyer - keeps them excited for the next release!”

GUY STEPNEY, HEAD OF PROMOTIONS, BIA